Chencun town of Shunde, Guangdong Province, located at Zhunjiang Delta, is recognized as a flower base of Lingnan and first town of Chinese flowers, and well-known for its flower planting history over 2000 years. In order to facilitate the industrialization of flower planting, Chencun town built up a flower trading center–Chencun Town Flower World, which has five functions integrating flower planting, marketing, tour, scientific research and information. The planned total area of Chencun Town Flower World amounted to 10000 mou, of which including two markets and one park–China Flower Trading Square, International Orchid Trading Center and Flower World Park, coupled with three functional areas: marketing area of 3000 mou, hi-tech planting area of 6000 mou and complex services area of 1000 mou. At present, 4500 mou have been developed and RMB430 million have been invested. At the same time, specialized flower companies from Taiwan, Hong Kong, Macao, South Korea, Singapore, Australia, Japan, Netherlands and France as well as domestic regions have been attracted to initiate their business here.Coupling with a rapid construction and development trend, Chencun Flower World has made marked business results and therefore been listed as the National Spark Program, national level key flower market, China flower and timber base, Guangdong Province modern agriculture demonstration plot, and hi-tech agriculture tourism projects of Chancheng District and Shunde. And, it has successfully sponsored “First Guangdong Province Flower Trade Fair& 15th Chencun Welcoming Spring Flower Fair ” and “16th Chencun Welcoming Spring Flower Fair& Flower World Orchid Expo and Lingnan Rare Stone Expo”, both of which have attracted over 1 million tourists’ presence for enjoyment and purchase, with its flower sales volume reaching over RMB0.3 billion.
From 28 September to 7 October of 2001, Chencun Town Flower World held “5th China Flower Expo& 3rd China Flower Trade Fair”, which was sponsored by China Flower Society and Guangdong provincial government and supported by Guangdong Province Flower Society and Shunde municipal government. As the largest and first-class flower expo event, China Flower Expo is held every four years, of which former three expos were held in Beijing, and the fourth expo was held in Shanghai. Being the first year of China’ entry into WTO, it was the first time to hold such a much more significant event at the famous flower planting base and key flower market in China. This Expo was divided into three areas: indoor exhibition area, outdoor exhibition area and trade area, with the aim to bring forth all-around development levels of flower industry as well as the relevant industries. Besides, this event will hold topic lecture, on-the-spot ikebana performance, pottery arts exhibition, on-the-spot painting by famous painters and calligraphers, photography competition, flower vehicle patrol and recreational activities, etc. It has estimated that there were over 400 domestic flower enterprises and over 100 overseas (abroad) flower traders present at this Expo, together with visitors over 1 million.
Entire arrangement and facilities in Chencun Flower World were focused on flower, while modern agriculture, sightseeing and tourism were taken as the primary contents of entertainment and tourism. When entering into the flower world, you would first pick up the largest main gate tower of abstract butterfly sculpt in the world–joyful butterfly and picturesque main entrance square. Then, you would enter into the flower sea of a variety of colors, wherein each flower company was a highlight. Besides, there were distinctive house gardens with delicate designs, of which including both Chinese-style small bridge and flowing waters and western-style gardens, coupled with blue sky, green water, windmill, green grass and beautiful flowers forming colorful and beautiful scenery. When lingering here, you would be astonished at the large scale of the flower supermarket, and fascinated by numerous rare flowers. In the meantime, you could enjoy and select the beloved flowers, and sit in the cafes to have a rest in such an environment of birds singing and flowers giving forth their fragrance. Now, it has become the global famous flowers distributing center and flower culture trade center. Also, it opens up to the visitors free of charge.
In the event of good reputation, there will be numerous visitors. Up to first half of 2000, Chencun Flower World received many foreign friends from over 30 countries, such as the U.S., the U.K., Canada, Australia, Japan, South Korea, Singapore, Thailand, Indonesia and Vietnam, etc. And, there are about 2 million people traveling here for enjoyment, purchase and technical exchange every year. In addition, 32 travel agencies have organized tour for enjoyment and purchase in the Flower World. With the continuous development of “Flower World”, we will continue to focus on the topic of flowers, enrich the contents of sightseeing, purchase and enjoyment, leisure and recreation as well as scientific popularization education, with the aim to build up more scenic spots for the sake of visitors. Among those include China flower enjoyment park, international flower village, central exhibition hall, root-carving hall, pottery culture& arts center and hotels and other vacationlands.
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